Startups are full of promise and excitement, but the flip side is, they’re also full of risk and uncertainty. There are a lot of great ideas out there that somehow never get off the ground, and, conversely, there are plenty of questionable ones that become massive successes.
So, the big picture is a puzzle: Look objectively at a list of successes and failures, and you'll be hard-pressed to pinpoint any one reason why one startup would succeed over another. That’s because there is no one factor for success; there are dozens.
Yet, even those dozens may be whittled down to the ten most critical ones. Here they are:
