The concept of marketing is not that hard for people to grasp. But just ask someone what "public relations" (PR) means and you’ll often be met with stammering or shrugging, or some combination of the two.
Though not many people understand what actually constitutes "PR," most grasp that it relates to a business’ public image and how that image might be refined and expanded. Yet, for all that, public relations still retains an aura of mystery, even among savvy business leaders.
The result is that many companies, especially those in the startup phase, miss out on the benefits of laying a solid public relations foundation. So, allow me to cut through the shroud of secrecy and quash the mystique. Great PR is possible -- and it’s honestly not that hard. Here’s a look at what goes on behind the scenes, and four things you can do to establish and further your own public relations efforts.
