4 Things Startups Have to Get Right to Survive

Running a startup is risky business. Three out of four startups fail, and those that manage to survive often struggle to retain customers and profit. A simple keyword search for “SaaS enterprise growth” will produce a litany of different (and sometimes conflicting) advice.

With the weight of potential failure and the inconsistent messages of how to overcome it, knowing where to focus your efforts can pose a serious challenge. Leaders of SaaS businesses should pay attention to these three aspects in order to grow:

The 10 Most Critical Factors That Dictate Startup Success

Startups are full of promise and excitement, but the flip side is, they’re also full of risk and uncertainty. There are a lot of great ideas out there that somehow never get off the ground, and, conversely, there are plenty of questionable ones that become massive successes.

So, the big picture is a puzzle: Look objectively at a list of successes and failures, and you'll be hard-pressed to pinpoint any one reason why one startup would succeed over another. That’s because there is no one factor for success; there are dozens.

Yet, even those dozens may be whittled down to the ten most critical ones. Here they are:

It's Not Rocket Science: 4 Secrets Behind Good PR for Startups

The concept of marketing is not that hard for people to grasp. But just ask someone what "public relations" (PR) means and you’ll often be met with stammering or shrugging, or some combination of the two.
Though not many people understand what actually constitutes "PR," most grasp that it relates to a business’ public image and how that image might be refined and expanded. Yet, for all that, public relations still retains an aura of mystery, even among savvy business leaders.
The result is that many companies, especially those in the startup phase, miss out on the benefits of laying a solid public relations foundation. So, allow me to cut through the shroud of secrecy and quash the mystique. Great PR is possible -- and it’s honestly not that hard. Here’s a look at what goes on behind the scenes, and four things you can do to establish and further your own public relations efforts.